The Bold Blueprint with Claire Bartlett

018 - Building Confidence for the Camera with Amanda Hutchinson

Summary
Amanda Hutchinson, the creative force behind AKP Branding Stories, discusses the importance of capturing the essence of a brand through storytelling in branding photography. She emphasizes the need for entrepreneurs to show their personality and likes in their brand images to set themselves apart and build trust with their audience. Amanda shares her journey from crisis management to wedding photography to brand photography, highlighting the pivotal moments that led her to where she is today. She also provides advice for overcoming the fear of being in front of the camera and building confidence in sharing brand images. In this conversation, Amanda and Claire discuss the importance of collaboration and authenticity in brand photography. They highlight the need for clients to be actively involved in the process and to communicate their true selves to the photographer. They also emphasize the importance of creating images that accurately represent the brand and its personality. Amanda shares a surprising and fun branding shoot she did with a heavy metal guitarist, showcasing the versatility and creativity in her work. They discuss the significance of variety and personalization in brand photography, ensuring that each client's images are unique and reflective of their individuality. Amanda shares the best piece of advice she received in business, which is to 'feel the fear and do it anyway,' and the importance of keeping things in perspective when facing challenges. They conclude by discussing the rewarding nature of helping clients build confidence through brand photography.
Keywords
branding photography, storytelling, capturing essence, personal brand, entrepreneurship, building trust, pivotal moments, crisis management, wedding photography, brand photography, fear of being in front of the camera, confidence building, brand photography, collaboration, authenticity, client involvement, variety, personalization, overcoming fear, confidence building
Takeaways
Brand photography is about capturing the essence of a brand through storytelling and showing the personality and likes of the entrepreneur.Entrepreneurs need to show who they are in their brand images to set themselves apart and build trust with their audience.Pivotal moments in life can lead to new career paths and opportunities.Overcoming the fear of being in front of the camera and building confidence in sharing brand images is possible with the right photographer and mindset.Creating a pick-me-up pack of positive feedback and comments can help boost confidence during low moments. Collaboration and communication between the client and photographer are essential in creating authentic and representative brand photography.Clients should be actively involved in the planning and execution of the shoot, bringing their own props and ideas to ensure the images reflect their true selves.Brand photography should showcase the unique personality and working style of the client, rather than conforming to generic trends or expectations.Variety and personalization are key in brand photography, ensuring that each client's images are distinct and reflective of their individuality.Feeling the fear and pushing through it is crucial in business and personal growth, and confidence can be built through small steps and pushing outside of one's comfort zone.
Amanda's links:
Instagram: https://www.instagram.com/akpbrandingstories/
Website: https://akpbrandingstories.co.uk/

Connect with Claire
Social Media Content Planner Freebie:
https://www.claire-bartlett.co.uk/365socialmediacontentprompts
Xero listener offer:
https://refer.xero.com/femalefounders
Female Founders Collab group:
https://www.facebook.com/groups/ffcollab
Connect with Claire:
https://www.facebook.com/profile.php?id=100008840233523

017 - Confidence in the Numbers with Claire Bartlett

Summary
In this episode, Claire Bartlett discusses the importance of having confidence and clarity in your business numbers. She highlights five key reasons why this is crucial: preventing disasters, tracking return on investment, planning for taxes, making informed business decisions, and building overall confidence. Claire emphasizes the need to regularly check and review your numbers, as well as the importance of seeking expert support in accounting. She also mentions Xero as a recommended software for managing business finances.
Keywords
confidence, clarity, business numbers, accounting, disasters, return on investment, taxes, informed decisions, expert support, Xero
Takeaways
Regularly checking your business numbers can help prevent disasters and allow you to make timely adjustments.Tracking return on investment is essential to understand the effectiveness of your business strategies.Planning for taxes and saving accordingly can prevent financial stress and surprises at the end of the year.Your business numbers provide valuable insights for making informed decisions and determining the health of your business.Having confidence in your numbers builds overall confidence in yourself and your business.
Social Media Content Planner Freebie:
https://www.claire-bartlett.co.uk/365socialmediacontentprompts
Xero listener offer:
https://refer.xero.com/femalefounders
Female Founders Collab group:
https://www.facebook.com/groups/ffcollab
Connect with Claire:
https://www.facebook.com/profile.php?id=100008840233523

016 - Instagram Success with Estelle Keeber

Summary
Estelle Keeber shares her journey from relying on a food bank to becoming a successful Instagram consultant. She emphasizes the importance of kindness and the impact we can have on others. Estelle discusses the challenges of dealing with negativity on social media and offers strategies for managing it. She also highlights the need for consistency and trust-building on Instagram to achieve success. In this conversation, Estelle Keeber, also known as the Insta Queen, discusses the benefits of using Instagram stories and reels for business growth. She explains that while Instagram reels can help reach a wider audience, Instagram stories are more valuable for engaging with existing followers and creating warm leads. Estelle also shares a tip for optimizing the bio section on Instagram profiles to increase visibility in searches. The conversation touches on the challenges of keeping up with social media changes and the importance of finding balance in business. Estelle emphasizes the need to focus on oneself and not compare to others in the industry. She also admits to moments of wanting to quit but highlights the resilience and passion that keeps entrepreneurs going.
Keywords
Instagram, business, success, kindness, impact, negativity, social media, consistency, trust-building, Instagram, social media, business growth, Instagram stories, Instagram reels, engagement, bio optimization, visibility, challenges, balance, comparison, resilience, passion
Takeaways
Kindness and support from others can have a profound impact on someone's life.Limit your exposure to negativity on social media and focus on creating a positive experience for yourself.Consistency and trust-building are key to success on Instagram.Utilize scheduling tools and repurpose content to maintain a consistent presence on social media.Instagram stories are a quick and effective way to show up consistently and engage with your audience. Instagram stories are more valuable for engaging with existing followers and creating warm leads.Optimizing the bio section on Instagram profiles can increase visibility in searches.Finding balance in business is crucial for mental health and overall success.Staying focused on oneself and not comparing to others is key to maintaining motivation and avoiding negative feelings.Entrepreneurs often face challenges and moments of wanting to quit, but their passion and resilience keep them going.
Estelle's Links:
Facebook - https://www.facebook.com/estelle.keeber
Facebook Group - https://www.facebook.com/groups/301349624211798
Instagram - https://www.instagram.com/estellekeeberofficial
Female Founders Links:
Social Media Content Planner Freebie:
https://www.claire-bartlett.co.uk/365socialmediacontentprompts
Xero listener offer:
https://refer.xero.com/femalefounders
Female Founders Collab group:
https://www.facebook.com/groups/ffcollab
Connect with Claire:
https://www.facebook.com/profile.php?id=100008840233523

015 - The Big C Word With Claire Bartlett

Summary
In this episode, Claire Bartlett discusses the concept of confidence and its importance in the business space. She defines confidence as a feeling of self-assurance arising from an appreciation of one's own abilities or qualities. Claire emphasizes that confidence can vary in different areas of life and provides tips on how to build confidence in specific areas where it may be lacking. She also explores the idea of gifting confidence to others and the impact of affirmations and journaling on confidence levels.
Keywords
confidence, self-assurance, abilities, qualities, business, nerves, comfort zone, skills, affirmations, gratitude journals, journaling
Takeaways
Confidence is a belief in one's own abilities and qualities.Confidence can vary in different areas of life.Building confidence requires pushing oneself out of the comfort zone and taking small steps towards new challenges.Affirmations and journaling can help in strengthening confidence levels.Confidence can be gifted to others through compliments and support.
Social Media Content Planner Freebie:
https://www.claire-bartlett.co.uk/365socialmediacontentprompts
Xero listener offer:
https://refer.xero.com/femalefounders
Female Founders Collab group:
https://www.facebook.com/groups/ffcollab
Connect with Claire:
https://www.facebook.com/profile.php?id=100008840233523

014 - Success From Toxicity With Dawn Baxter

Summary
Dawn Baxter, founder of Beyond the Dawn Digital, shares her journey of empowerment and entrepreneurship. A pivotal moment in her career led her to start her own business and explore her passion for creativity. She faced challenges in the marketing industry, which was traditionally dominated by a masculine energy. Dawn overcame these challenges and now empowers other women in their businesses. She emphasizes the importance of self-care and finding a creative outlet. Dawn's story highlights the power of turning negative experiences into opportunities for growth and transformation. Dawn discusses her experience as a female entrepreneur and how her agency has disrupted the marketing industry. She shares the challenges of managing employees and the importance of staying true to oneself. Dawn also emphasizes the value of being multi-passionate and not limiting oneself to one lane. She highlights the need for businesses to adapt and not force themselves into rigid frameworks. Despite the tough moments, Dawn's passion for making a positive impact and leaving a legacy keeps her going.
Keywords
empowerment, entrepreneurship, digital marketing, creativity, challenges, marketing industry, self-care, women in business, female entrepreneurship, marketing industry, managing employees, multi-passionate, staying true to oneself, adapting to change, leaving a legacy
Takeaways
Negative experiences can be catalysts for personal and professional growth.Challenges in the industry can be overcome by staying true to oneself and embracing femininity.Self-care and finding a creative outlet are essential for personal well-being and professional success.Supporting and empowering other women in business is a fulfilling and impactful endeavor. Female entrepreneurs can disrupt industries by quietly and carefully taking over instead of engaging in direct competition.Managing employees can be challenging, especially for those who didn't start a business with the intention of becoming a manager.The best piece of advice Dawn received was to embrace being multi-passionate and not limit herself to one lane.Businesses should be willing to adapt and not force themselves into rigid frameworks that don't align with their values and goals.Despite the tough moments, the desire to make a positive impact and leave a legacy keeps entrepreneurs going.
Dawn's Links:
Facebook: https://www.facebook.com/dawni.baxter
BTD Pretties community: https://www.facebook.com/groups/Socialmediacommunitygroup
Female Founders Links:
Social Media Content Planner Freebie:
https://www.claire-bartlett.co.uk/365socialmediacontentprompts
Xero listener offer:
https://refer.xero.com/femalefounders
Female Founders Collab group:
https://www.facebook.com/groups/ffcollab
Connect with Claire:
https://www.facebook.com/profile.php?id=100008840233523

013 - The Key to Joyful Entrepreneurship With Claire Bartlett

Summary
In this episode, Claire discusses the topic of joy and its importance in our lives and businesses. She explores the definition of joy and how it is linked to living with purpose and fulfilling our potential. Claire emphasizes the need for alignment between our values and our business, as well as celebrating both big and small wins. She highlights the significance of community and support networks in finding joy and shares the practice of gratitude as a way to appreciate the smaller things. Claire also provides tips for bringing joy back into our businesses, such as assessing clients, valuing ourselves, eliminating unnecessary stress, creating a joyful workspace, and setting boundaries.
Keywords
joy, purpose, potential, alignment, values, celebration, community, support networks, gratitude, clients, self-value, stress, workspace, boundaries
Takeaways
Joy is a feeling of great pleasure and happiness that comes from living with purpose and fulfilling our potential.Aligning our values with our business brings meaning and fulfillment.Celebrating both big and small wins is important for finding joy.Community and support networks are crucial for female founders to find joy and hold each other accountable.Practicing gratitude helps us appreciate the smaller things and find joy even in difficult times.Assessing clients, valuing ourselves, eliminating unnecessary stress, creating a joyful workspace, and setting boundaries are ways to bring joy back into our businesses.
Sound Bites
"Doesn't that just sound perfection? Isn't that what we all want to fill our days with?""I still have that much excitement now when someone new wants to work with me because they're putting their trust in me.""Finding out those communities of like-minded female founders and supporting each other and holding each other accountable through their journeys brings so much joy."
Social Media Content Planner Freebie:
https://www.claire-bartlett.co.uk/365socialmediacontentprompts
Xero listener offer:
https://refer.xero.com/femalefounders
Female Founders Collab group:
https://www.facebook.com/groups/ffcollab
Connect with Claire:
https://www.facebook.com/profile.php?id=100008840233523

012 - The Similarities in Business With Claire Bartlett

Lucy Cohen Episode: https://claire-bartlett.mykajabi.com/podcasts/female-founders-with-claire-bartlett/episodes/2148696056
Katie Colella Episode: https://claire-bartlett.mykajabi.com/podcasts/female-founders-with-claire-bartlett/episodes/2148624562
Five second rule by Mel Robbins*: https://amzn.to/4603UzD
Summary
Season one of the Female Founders podcast comes to a close with a recap of the episodes and a discussion of the similarities among the guests. The main reason many of the female founders went into business was to have control over their time and support their families. The struggles they faced were similar, regardless of the size of their businesses. These struggles included the challenges of scaling and relinquishing control. Personal development and mindset shifts were also key themes discussed, with a focus on pushing boundaries and taking small steps towards goals. Season two will feature more inspiring stories and practical business advice.
Keywords
female founders, business, support, struggles, control, personal development, mindset, goals
Takeaways
Many female founders go into business to have control over their time and support their families.Scaling a business and relinquishing control can be challenging.Personal development and mindset shifts are important for success in business.Taking small steps and pushing boundaries can lead to growth and achievement.Season two of the podcast will feature more inspiring stories and practical business advice.
Sound Bites
"The main reason for going into business was to have control over time and support their families.""Scaling a business is like climbing a giant staircase, with pain points at each step.""Being comfortable with being uncomfortable is key to growth in business."
Social Media Content Planner Freebie:
https://www.claire-bartlett.co.uk/365socialmediacontentprompts
Xero listener offer:
https://refer.xero.com/femalefounders
Female Founders Collab group:
https://www.facebook.com/groups/ffcollab
Connect with Claire:
https://www.facebook.com/profile.php?id=100008840233523

* Please note this is an affiliate link.

011 - Creating a Healthy Money Mindset with guest Mia Wilkins

In this episode, host Claire Bartlett interviews Mia Wilkins, the owner of Wealthy Woman Club. Mia shares her journey and the inspiration behind her platform, which aims to empower women to enhance their financial literacy and achieve financial independence. They discuss the impact of childhood experiences on Mia's financial journey and the importance of financial education. Mia also shares lessons learned from business failures and how she overcame growth challenges. The conversation highlights the need for accessible financial education and the importance of understanding and serving the audience.
Takeaways: • Financial education is crucial for empowering women to achieve financial independence. • Childhood experiences with money can shape one's financial journey and mindset. • Failure is an opportunity for growth and learning in business. • Understanding and serving the audience is key to business success.
Social Media Content Planner Freebie:
https://www.claire-bartlett.co.uk/365socialmediacontentprompts
Mia’s social links:
https://www.thewomenswealthcollective.com/twwcm
Xero listener offer:
https://refer.xero.com/femalefounders

010 - Recognising The Need For Change with guest Emma Hine

Summary
Emma Hine, founder of the Growth Lounge, shares her journey of leaving her seven-figure business to prioritise her quality of life. She emphasizes the importance of building a business around the lifestyle you want and not sacrificing your happiness for financial success. Claire Bartlett, the host, discusses the challenge of maintaining work-life balance as a business owner and the need to prioritise oneself. They highlight the misconception that success requires sacrificing personal well-being and advocate for achieving success while taking care of oneself.
Emma shares her journey of realising when a business is controlling you and the importance of self-reflection and self-care. She emphasizes the need to ask yourself if you are truly enjoying what you are doing and if your business aligns with your lifestyle and goals. Emma also discusses the challenges of transitioning from being hidden behind a brand to becoming the face of your business and the importance of building confidence and authenticity. She highlights the value of sharing failures and mistakes with others to create a supportive community and normalise the struggles of entrepreneurship. Emma concludes by encouraging business owners to find their passion, stay consistent, and learn from their mistakes.

Keywords
Emma Hine, Growth Lounge, business growth, quality of life, work-life balance, success, personal well-being, business control, self-reflection, self-care, enjoying what you do, lifestyle alignment, warning signs, triggers, mental health, confidence, authenticity, failures, mistakes, learning opportunities, supportive community, passion, consistency

Takeaways
Building a business around the lifestyle you want is crucial for long-term happiness and fulfillment.
Success does not have to come at the expense of personal well-being and work-life balance.
Recognizing the need for change and taking action early can prevent burnout and dissatisfaction.
Prioritizing oneself and setting boundaries is essential for maintaining a healthy work-life balance.
It's important to recognize when a business is controlling you and take steps to regain control.
Regular self-reflection is crucial to ensure that your business aligns with your lifestyle and goals.
Identify your triggers and warning signs of stress or dissatisfaction and take action when they arise.
Building confidence and authenticity is key when transitioning from being hidden behind a brand to becoming the face of your business.
Sharing failures and mistakes with others creates a supportive community and normalizes the challenges of entrepreneurship.
Find your passion, stay consistent, and learn from your mistakes to achieve growth and success in your business.

Sound Bites
"Allowing myself to be who I really am and making that decision to walk away from my seven-figure business. That for me was my pivotal moment."
"I grew a business that took over my life. It didn't enable me to do any of the things I wanted to do."
"I had completely lost who I was, what I wanted. All I was was somebody that got up every day, went to work, did my thing, came home, same, rinse, repeat."
"My business is still only small. So how can it be that the business is controlling me?"
"We need to allow ourselves to say, no, I need to go and have a look at what's happening."
"It's the best thing I've ever done."
Social Media Content Planner Freebie:https://www.claire-bartlett.co.uk/365socialmediacontentprompts
Xero listener offer: https://refer.xero.com/femalefounders
Emma's links:
Instagram: https://www.instagram.com/iamemmahine/
Website: https://www.emmahine.co.uk/

009 - Unapologetically Asking For What You Want with guest Lucy Cohen

Summary
Lucy Cohen, co-founder of Mazuma, shares her journey in the accounting industry and the pivotal moments that shaped her career. She credits her first job in accounting, where she witnessed strong female leaders, for teaching her to be unapologetic and ask for what she wants. Lucy discusses the challenges of being a powerful female CEO and how she handles employees who struggle with it. She also talks about the revolutionary subscription-based model she created for Mazuma and the initial backlash she faced. Lucy shares a major failure she experienced with a business partner and how she overcame it. Lucy Cohen and Claire Bartlett discuss the importance of shared decision responsibility and accountability in business partnerships. They emphasize the need for open communication, fair treatment, and a deep understanding of each other's strengths and roles. They also highlight the challenges of business growth and the need to adapt systems and processes as the company expands. Lucy shares her perspective on mindset and the importance of not dwelling on past mistakes or worrying about things beyond one's control. Overall, the conversation emphasizes the importance of continuous learning, personal growth, and maintaining a positive and resilient mindset in entrepreneurship.
Keywords
Lucy Cohen, Mazuma, accounting industry, female leaders, unapologetic, subscription-based model, powerful female CEO, failure, business partner, shared decision responsibility, accountability, business partnerships, open communication, fair treatment, understanding strengths, roles, challenges of business growth, adapting systems, processes, mindset, continuous learning, personal growth, positive mindset, resilience
Takeaways
Learn from strong female leaders and be unapologetic in asking for what you want.The subscription-based model can revolutionize traditional industries.Some employees may struggle with having a powerful female CEO, but it's important to set clear expectations and communicate openly.Failures are learning opportunities and can lead to growth and resilience.Gumption and determination are key qualities for success in entrepreneurship. Shared decision responsibility and open communication are crucial in business partnerships.Accountability and fair treatment are key to maintaining a healthy working relationship.Adapting systems and processes is necessary for business growth.Maintaining a positive and resilient mindset is important in overcoming challenges.Continuous learning and personal growth are essential for success in entrepreneurship.
Sound Bites
"I saw them do it when I was about 20 and I remember thinking, wow.""I'm very direct. I'm never horrible. I'm nice about it, but I'm just not going to spend 15 minutes, you know, having a little fluffy chat when we've got stuff to do.""I've definitely had male employees who had a problem with having a female boss and they obviously not lasted very long.""We've always been very good at shared decision responsibility.""A lot of what happens to you in business is luck.""Blame is a lack of accountability."
Social Media Content Planner Freebie:https://www.claire-bartlett.co.uk/365socialmediacontentprompts
Xero listener offer: https://refer.xero.com/femalefounders
Lucy's social links:
LinkedIn: https://www.linkedin.com/in/lucycohen/
Instagram: https://www.instagram.com/lucymazuma/