The Bold Blueprint with Claire Bartlett

024 - The Disruption Gap With Guest Emma Gage

In this episode of the Female Founders Podcast, host Claire interviews Emma Gage, a brand strategist and founder of Wild One Strategy. Emma shares her extensive background in brand strategy, her focus on empowering women-led businesses, and the importance of disruption in branding. The conversation delves into the challenges women face in entrepreneurship, the significance of authenticity versus disruption, and the necessity of having a clear brand strategy. Emma emphasizes the need for ambition, research, and thinking bigger in business, while also providing insights on how to build confidence and navigate the crowded online space.
 
Emma's Links:
Instagram: https://www.instagram.com/thewildonesstrategy/
Website: https://www.thewildones.io/
 
Connect with Claire!
 
ELEVATE Live 2024 Link: https://www.claire-bartlett.co.uk/ELEVATE2024
Social Media Content Planner Freebie:
https://www.claire-bartlett.co.uk/365socialmediacontentprompts
Xero listener offer:
 https://refer.xero.com/femalefounders
Female Founders Collab group:
https://www.facebook.com/groups/ffcollab
Connect with Claire:
https://www.facebook.com/profile.php?id=100008840233523

023 - Top Tips For Attending Business Events With Claire Bartlett

Summary
In this episode of the Female Founders Podcast, Claire Bartlett discusses the importance of attending business events for networking and personal growth. She categorizes events into large, medium, and small sizes, emphasizing the unique benefits of each. Claire shares her personal experiences as an introvert navigating these events and highlights the significance of having a strategy to maximize value. She also provides insights on building genuine connections, the importance of collaboration over immediate sales, and tips for effective networking. The episode concludes with an introduction to an upcoming event tailored for female founders, focusing on building confidence and visibility.
Takeaways
Attending events can lead to powerful connections.Different types of events offer unique experiences.Introverts can benefit from smaller, intimate gatherings.Having a strategy is crucial for maximizing event value.Networking is about building relationships, not just sales.Be open to conversations with everyone at events.Plan your event schedule to gain the most value.Networking events require a different mindset.Business cards are outdated; connect online instead.Start with smaller events to build confidence.
ELEVATE Live 2024 Link: https://www.claire-bartlett.co.uk/ELEVATE2024
 
Social Media Content Planner Freebie:
https://www.claire-bartlett.co.uk/365socialmediacontentprompts
Xero listener offer:
 https://refer.xero.com/femalefounders
Female Founders Collab group:
https://www.facebook.com/groups/ffcollab
Connect with Claire:
https://www.facebook.com/profile.php?id=100008840233523
 
 

022 - Boosting Confidence and Resilience in Business With Guest Rachel Green

Summary
Rachel Green, founder of Wow Mum, shares her journey of becoming a virtual assistant and empowering other moms to do the same. She emphasizes the importance of challenging societal norms and exploring entrepreneurship as a viable option for moms. In this conversation, Claire and Rachel discuss the importance of building confidence and resilience in business. They share tips on how to boost confidence, such as creating a 'Pick Me Up Pack' and regularly reviewing past achievements. Rachel also advises those looking to start their own business, including identifying strengths and interests, deciding on services to offer, and setting goals. They also discuss the challenges of running a business and the importance of finding a supportive community. Overall, the conversation emphasizes the need for belief in oneself and the power of perseverance.
Takeaways
Building confidence and resilience is crucial in business.Creating a 'Pick Me Up Pack' and regularly reviewing past achievements can boost confidence.When starting a business, identify your strengths and interests to determine the services you want to offer.Setting goals and having a clear vision can help guide your business journey.Challenges and setbacks are normal in business, but having a supportive community can help you overcome them.Believing in yourself and persevering through tough times is key to success.
Rachel's Links:
Free Training: https://www.wowmom.io/valaunchtofreedom
Facebook: https://www.facebook.com/roserachel
Claire's Links:
Social Media Content Planner Freebie:
https://www.claire-bartlett.co.uk/365socialmediacontentprompts
Xero listener offer:
 https://refer.xero.com/femalefounders
Female Founders Collab group:
https://www.facebook.com/groups/ffcollab
Connect with Claire:
https://www.facebook.com/profile.php?id=100008840233523
ELEVATE Live 2024 Link: 
https://www.claire-bartlett.co.uk/ELEVATE2024
 
 
 
 

021 - Your Essential Guide To Branding With Claire Bartlett

ELEVATE Live 2024 Link: https://www.claire-bartlett.co.uk/ELEVATE2024
Summary
In this episode of the Female Founders Podcast, Claire Bartlett delves into the intricacies of branding, distinguishing between personal branding, business branding, and product branding. She emphasizes the importance of each type of branding and how they interconnect to create a comprehensive marketing strategy. Claire shares insights on building a personal brand, the significance of business values, and the necessity of separating personal and business identities for long-term success. The conversation also addresses common challenges faced in personal branding and offers practical tips for overcoming them.
Keywords
branding, personal branding, business branding, product branding, marketing strategy, female founders, entrepreneurship, business values, personal values, brand strategy
Social Media Content Planner Freebie:
https://www.claire-bartlett.co.uk/365socialmediacontentprompts
Xero listener offer:
 https://refer.xero.com/femalefounders
Female Founders Collab group:
https://www.facebook.com/groups/ffcollab
Connect with Claire:
https://www.facebook.com/profile.php?id=100008840233523
 
ELEVATE Live 2024 Link: https://www.claire-bartlett.co.uk/ELEVATE2024

020 - The Power of PR With Guest Rebecca May

Summary
In this episode of the Female Founders Podcast, Claire and Rebecca May discuss the often misunderstood world of public relations (PR). They explore Rebecca's personal journey into PR, emphasizing the creative aspects of the field and how it has evolved over the years. The conversation provides valuable insights for entrepreneurs looking to navigate their own PR journeys, including practical tips for building relationships with media, the importance of authenticity, and strategies for effective outreach. Listeners are encouraged to embrace their unique stories and leverage various platforms to gain visibility, while also being mindful of timing and strategy in their PR efforts.
Takeaways
PR is a creative field that combines business and arts.Personal experiences can lead to unexpected career paths.Understanding the media landscape is crucial for effective PR.Starting with clear messaging is essential for outreach.Reading target publications helps in crafting relevant pitches.Building relationships with journalists is key to successful PR.Authenticity is vital in personal branding and PR efforts.PR strategies should align with overall business goals.Timing is important; plan PR efforts months in advance.Utilizing available resources can empower DIY PR efforts.
Keywords
PR, public relations, personal branding, media relations, creative PR, PR strategies, visibility, storytelling, media outreach, entrepreneurship
Rebecca's links:
Facebook Group: https://www.facebook.com/groups/prmasteryforwomenentrepreneurs
Facebook: https://www.facebook.com/rebecca.l.smith.351
Social Media Content Planner Freebie:
https://www.claire-bartlett.co.uk/365socialmediacontentprompts
Xero listener offer:
https://refer.xero.com/femalefounders
Female Founders Collab group:
https://www.facebook.com/groups/ffcollab
Connect with Claire:
https://www.facebook.com/profile.php?id=100008840233523

019 - Breaking Down Visibility with Claire Bartlett

Summary
In this episode, Claire discusses the importance of visibility for businesses and how to choose the right channels to gain visibility. She emphasizes the need to understand your ideal client and where they spend their time. Claire suggests asking your community for their favorite platforms to gain clarity. She also highlights the importance of having a strong social media presence, leveraging guest opportunities, and building an email list. Claire emphasizes the value of providing freebies to capture email addresses and the importance of consistent communication with your audience.
Keywords
visibility, ideal client, social media, guesting, email list, freebies, communication
Takeaways
Understand your ideal client and where they spend their time to choose the right channels for visibility.Build a strong social media presence and leverage guest opportunities to reach new audiences.Create valuable freebies to capture email addresses and communicate consistently with your audience.Use different avenues of visibility simultaneously to reach a wider audience.
Social Media Content Planner Freebie:
https://www.claire-bartlett.co.uk/365socialmediacontentprompts
Xero listener offer:
https://refer.xero.com/femalefounders
Female Founders Collab group:
https://www.facebook.com/groups/ffcollab
Connect with Claire:
https://www.facebook.com/profile.php?id=100008840233523

018 - Building Confidence for the Camera with Amanda Hutchinson

Summary
Amanda Hutchinson, the creative force behind AKP Branding Stories, discusses the importance of capturing the essence of a brand through storytelling in branding photography. She emphasizes the need for entrepreneurs to show their personality and likes in their brand images to set themselves apart and build trust with their audience. Amanda shares her journey from crisis management to wedding photography to brand photography, highlighting the pivotal moments that led her to where she is today. She also provides advice for overcoming the fear of being in front of the camera and building confidence in sharing brand images. In this conversation, Amanda and Claire discuss the importance of collaboration and authenticity in brand photography. They highlight the need for clients to be actively involved in the process and to communicate their true selves to the photographer. They also emphasize the importance of creating images that accurately represent the brand and its personality. Amanda shares a surprising and fun branding shoot she did with a heavy metal guitarist, showcasing the versatility and creativity in her work. They discuss the significance of variety and personalization in brand photography, ensuring that each client's images are unique and reflective of their individuality. Amanda shares the best piece of advice she received in business, which is to 'feel the fear and do it anyway,' and the importance of keeping things in perspective when facing challenges. They conclude by discussing the rewarding nature of helping clients build confidence through brand photography.
Keywords
branding photography, storytelling, capturing essence, personal brand, entrepreneurship, building trust, pivotal moments, crisis management, wedding photography, brand photography, fear of being in front of the camera, confidence building, brand photography, collaboration, authenticity, client involvement, variety, personalization, overcoming fear, confidence building
Takeaways
Brand photography is about capturing the essence of a brand through storytelling and showing the personality and likes of the entrepreneur.Entrepreneurs need to show who they are in their brand images to set themselves apart and build trust with their audience.Pivotal moments in life can lead to new career paths and opportunities.Overcoming the fear of being in front of the camera and building confidence in sharing brand images is possible with the right photographer and mindset.Creating a pick-me-up pack of positive feedback and comments can help boost confidence during low moments. Collaboration and communication between the client and photographer are essential in creating authentic and representative brand photography.Clients should be actively involved in the planning and execution of the shoot, bringing their own props and ideas to ensure the images reflect their true selves.Brand photography should showcase the unique personality and working style of the client, rather than conforming to generic trends or expectations.Variety and personalization are key in brand photography, ensuring that each client's images are distinct and reflective of their individuality.Feeling the fear and pushing through it is crucial in business and personal growth, and confidence can be built through small steps and pushing outside of one's comfort zone.
Amanda's links:
Instagram: https://www.instagram.com/akpbrandingstories/
Website: https://akpbrandingstories.co.uk/

Connect with Claire
Social Media Content Planner Freebie:
https://www.claire-bartlett.co.uk/365socialmediacontentprompts
Xero listener offer:
https://refer.xero.com/femalefounders
Female Founders Collab group:
https://www.facebook.com/groups/ffcollab
Connect with Claire:
https://www.facebook.com/profile.php?id=100008840233523

017 - Confidence in the Numbers with Claire Bartlett

Summary
In this episode, Claire Bartlett discusses the importance of having confidence and clarity in your business numbers. She highlights five key reasons why this is crucial: preventing disasters, tracking return on investment, planning for taxes, making informed business decisions, and building overall confidence. Claire emphasizes the need to regularly check and review your numbers, as well as the importance of seeking expert support in accounting. She also mentions Xero as a recommended software for managing business finances.
Keywords
confidence, clarity, business numbers, accounting, disasters, return on investment, taxes, informed decisions, expert support, Xero
Takeaways
Regularly checking your business numbers can help prevent disasters and allow you to make timely adjustments.Tracking return on investment is essential to understand the effectiveness of your business strategies.Planning for taxes and saving accordingly can prevent financial stress and surprises at the end of the year.Your business numbers provide valuable insights for making informed decisions and determining the health of your business.Having confidence in your numbers builds overall confidence in yourself and your business.
Social Media Content Planner Freebie:
https://www.claire-bartlett.co.uk/365socialmediacontentprompts
Xero listener offer:
https://refer.xero.com/femalefounders
Female Founders Collab group:
https://www.facebook.com/groups/ffcollab
Connect with Claire:
https://www.facebook.com/profile.php?id=100008840233523

016 - Instagram Success with Estelle Keeber

Summary
Estelle Keeber shares her journey from relying on a food bank to becoming a successful Instagram consultant. She emphasizes the importance of kindness and the impact we can have on others. Estelle discusses the challenges of dealing with negativity on social media and offers strategies for managing it. She also highlights the need for consistency and trust-building on Instagram to achieve success. In this conversation, Estelle Keeber, also known as the Insta Queen, discusses the benefits of using Instagram stories and reels for business growth. She explains that while Instagram reels can help reach a wider audience, Instagram stories are more valuable for engaging with existing followers and creating warm leads. Estelle also shares a tip for optimizing the bio section on Instagram profiles to increase visibility in searches. The conversation touches on the challenges of keeping up with social media changes and the importance of finding balance in business. Estelle emphasizes the need to focus on oneself and not compare to others in the industry. She also admits to moments of wanting to quit but highlights the resilience and passion that keeps entrepreneurs going.
Keywords
Instagram, business, success, kindness, impact, negativity, social media, consistency, trust-building, Instagram, social media, business growth, Instagram stories, Instagram reels, engagement, bio optimization, visibility, challenges, balance, comparison, resilience, passion
Takeaways
Kindness and support from others can have a profound impact on someone's life.Limit your exposure to negativity on social media and focus on creating a positive experience for yourself.Consistency and trust-building are key to success on Instagram.Utilize scheduling tools and repurpose content to maintain a consistent presence on social media.Instagram stories are a quick and effective way to show up consistently and engage with your audience. Instagram stories are more valuable for engaging with existing followers and creating warm leads.Optimizing the bio section on Instagram profiles can increase visibility in searches.Finding balance in business is crucial for mental health and overall success.Staying focused on oneself and not comparing to others is key to maintaining motivation and avoiding negative feelings.Entrepreneurs often face challenges and moments of wanting to quit, but their passion and resilience keep them going.
Estelle's Links:
Facebook - https://www.facebook.com/estelle.keeber
Facebook Group - https://www.facebook.com/groups/301349624211798
Instagram - https://www.instagram.com/estellekeeberofficial
Female Founders Links:
Social Media Content Planner Freebie:
https://www.claire-bartlett.co.uk/365socialmediacontentprompts
Xero listener offer:
https://refer.xero.com/femalefounders
Female Founders Collab group:
https://www.facebook.com/groups/ffcollab
Connect with Claire:
https://www.facebook.com/profile.php?id=100008840233523

015 - The Big C Word With Claire Bartlett

Summary
In this episode, Claire Bartlett discusses the concept of confidence and its importance in the business space. She defines confidence as a feeling of self-assurance arising from an appreciation of one's own abilities or qualities. Claire emphasizes that confidence can vary in different areas of life and provides tips on how to build confidence in specific areas where it may be lacking. She also explores the idea of gifting confidence to others and the impact of affirmations and journaling on confidence levels.
Keywords
confidence, self-assurance, abilities, qualities, business, nerves, comfort zone, skills, affirmations, gratitude journals, journaling
Takeaways
Confidence is a belief in one's own abilities and qualities.Confidence can vary in different areas of life.Building confidence requires pushing oneself out of the comfort zone and taking small steps towards new challenges.Affirmations and journaling can help in strengthening confidence levels.Confidence can be gifted to others through compliments and support.
Social Media Content Planner Freebie:
https://www.claire-bartlett.co.uk/365socialmediacontentprompts
Xero listener offer:
https://refer.xero.com/femalefounders
Female Founders Collab group:
https://www.facebook.com/groups/ffcollab
Connect with Claire:
https://www.facebook.com/profile.php?id=100008840233523