037 - The Most Powerful Marketing Tool For Your Business in 2025 With Claire Bartlett

Ever thought about starting a podcast but don’t know where to begin? 🎙️ In this episode of The Bold Blueprint, host Claire Bartlett shares her personal journey into podcasting, reflecting on nearly a year of hosting her own show and the game-changing impact it has had on her business.

Podcasting isn’t just about hitting record - it’s about building trust, amplifying your brand, and connecting deeply with your audience in a way that no other platform can. Whether you're an entrepreneur, coach, or content creator, podcasting can become one of the most powerful marketing tools in your business arsenal.

In this episode, Claire breaks down everything you need to know to launch and grow your podcast, including:

✅ The key benefits of podcasting for business growth
✅ How to get started, even if you're a complete beginner
✅ Must-have equipment & software for recording and editing
✅ The best hosting platforms and distribution strategies
✅ Monetization techniques: How to turn your podcast into income
✅ Lessons learned after nearly a year of podcasting

If you’re ready to elevate your brand, build authority, and create deeper connections with your audience, this episode is for you!

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What You’ll Learn in This Episode:

🎧 Why podcasting is an essential marketing tool for entrepreneurs
🎧 The step-by-step process to launching your own podcast
🎧 How to choose the right microphone, software, and hosting platform
🎧 Simple strategies to edit and publish high-quality episodes
🎧 Creative ways to monetize your podcast, from sponsorships to digital products
🎧 Claire’s biggest lessons learned and mistakes to avoid

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Why Podcasting is a Game-Changer for Your Business:

🚀 Boost Authority – Establish yourself as a thought leader in your industry.
📢 Expand Your Reach – Get in front of a wider audience beyond social media.
💡 Repurpose Content – Turn episodes into blogs, social posts, and email content.
🤝 Build Trust & Connection – Your voice creates a deeper bond with listeners.
💰 Create Passive Income – Monetize through sponsorships, affiliate marketing, and premium content.

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Claire’s Top Podcasting Tips:

🎙️ Start before you feel ready – You don’t need perfection; you just need momentum.
🎙️ Keep your setup simple – Great content matters more than expensive equipment.
🎙️ Be consistent – Regular episodes help grow your audience and authority.
🎙️ Engage with your listeners – Encourage feedback and build a community around your show.
🎙️ Don’t be afraid to monetize – There are multiple ways to make your podcast profitable!

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Upcoming on The Bold Blueprint

This season is filled with incredible insights from top entrepreneurs, including:
🔥 Dani Wallace – Public speaking coach on using your voice with confidence.
🔥 Holly Matthews – Mindset mentor on resilience and happiness.
🔥 Matthew Hughes – The YouTube king sharing expert video branding strategies.

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Resources & Links Mentioned:

🎧 Recommended Podcast Recording Software → https://riverside.fm/?utm_campaign=campaign_1&utm_medium=affiliate&utm_source=rewardful&via=claire-bartlett

📌 Claire’s Favorite Podcast Hosting Platforms → https://www.podbean.com

📲 Follow Claire on Instagram → @ClaireBartlett

💰 Xero bonus link → https://refer.xero.com/femalefounders

📲 Social Media Content Planner Freebie → https://www.claire-bartlett.co.uk/365socialmediacontentprompts

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Love This Episode? Here’s How You Can Support the Podcast:

💙 Follow & Subscribe – Never miss a new episode!
⭐ Leave a Review – Your feedback helps us grow!
📲 Share this episode – Send it to a friend who’s thinking about starting a podcast!
📢 Tag Claire on Instagram with your biggest takeaway!

Your support means everything and helps more entrepreneurs build their brand, grow their impact, and amplify their voices.

🎙️ Hit play now and start your podcasting journey today!