046 - What No One Tells You About Exhibiting at Events: My Honest Breakdown + Must-Know Tips

In this powerful episode of The Bold Blueprint, I’m pulling back the curtain on what it’s really like to exhibit at a business event for the first time.

Last month, I took the leap and set up my very first exhibition stand - and it was a rollercoaster of nerves, excitement, learning curves, and unexpected wins.

Whether you’re planning your first event, considering whether it’s worth it, or want to refine your strategy for your next one - this episode is your go-to guide. I’m sharing the real lessons, game-changing tips, and the mistakes I’ll never make again so you can walk in confident, prepared, and ready to make an impact.

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🎯 What You’ll Learn in This Episode:

• Why exhibiting at events can skyrocket your brand visibility

• How to create a stand that actually draws people in

• The power of pre-event promotion (and how to do it right)

• The one trick that helped me book calls on the spot

• Why freebies > sales pitches when connecting with new leads

• Smart use of QR codes to grow your email list and social presence

• What to do differently with your freebie landing page for better conversions

• How to maximise your event placement and stand layout

• Pro tips on how to stand, speak, and engage during the event

• A step-by-step follow-up strategy that converts interest into action

• How to manage expectations and energy so you don't burn out

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💥 Key Takeaways:

✅ Be visible: Use bold branding and clear banners
✅ Don’t sell - serve: Lead with value, not pressure
✅ QR codes are your best friend
✅ Follow-up is where the magic happens
✅ Energy, approachability, and collaboration matter
✅ Always stand in front of your table, not behind it
✅ Your event doesn’t end when the doors close it’s just the beginning

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🔗 Mentioned in This Episode:

• If you are ready to Reclaim Your Sunday then grab my free guide here:

  https://www.claire-bartlett.co.uk/sundayscaries705187

   

• Xero listener offer:

   https://refer.xero.com/femalefounders

• Follow me on Instagram: @cs_bartlett

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