029 - How To Create a Luxury Brand With Elizabeth Solaru

In this episode of the Female Founders Podcast, Claire interviews Elizabeth Solaru, a former microbiologist turned luxury brand expert. Elizabeth shares her journey from the NHS to entrepreneurship, detailing her experiences in starting a cake business and transitioning into the luxury branding space. She emphasizes the importance of self-worth, pricing strategies, and building trust with clients, particularly in the luxury market. Elizabeth also discusses the significance of understanding client archetypes and the role of sales in luxury branding, ultimately conveying that anyone can establish a luxury brand with the right mindset and approach.

Connect with Elizabeth:

Buy her book: tinyurl.com/The-Luxpreneur

Website: elizabethsolaru.com

LinkedIn: https://www.linkedin.com/in/elizabeth-solaru-1ba901/

 

Connect with Claire

ELEVATE Live 2024 Link: https://www.claire-bartlett.co.uk/ELEVATE2024

Social Media Content Planner Freebie:

https://www.claire-bartlett.co.uk/365socialmediacontentprompts

Xero listener offer:

 https://refer.xero.com/femalefounders

Female Founders Collab group:

https://www.facebook.com/groups/ffcollab

Connect with Claire:

https://www.facebook.com/profile.php?id=100008840233523